/* 零售电商 · 专题页（紫色主题） */

:root {
    --mch-accent: #7c3aed;
    --mch-accent-dark: #6d28d9;
    --mch-accent-deep: #5b21b6;
    --mch-accent-soft: #f5f3ff;
    --mch-bg: #f8fafc;
    --mch-surface: #fff;
    --mch-text: #0f172a;
    --mch-muted: #64748b;
    --mch-border: #e2e8f0;
    --mch-radius: 16px;
    --mch-shadow: 0 12px 40px rgba(91, 33, 182, 0.1);
}

.merchant-page {
    background: var(--mch-bg);
    color: var(--mch-text);
    -webkit-font-smoothing: antialiased;
}

.merchant-page .site-nav {
    position: sticky;
    top: 0;
    z-index: 100;
    backdrop-filter: blur(12px);
    background: rgba(255, 255, 255, 0.92);
    border-bottom: 1px solid var(--mch-border);
}

/* Hero */
.mch-lead {
    padding: 24px 0 0;
    background: var(--mch-bg);
}
.mch-lead .mch-panel {
    border-radius: var(--mch-radius);
    overflow: hidden;
    box-shadow: var(--mch-shadow);
}
.mch-hero {
    display: grid;
    gap: 32px;
    align-items: center;
    padding: 48px 28px;
    color: #fff;
    background: linear-gradient(135deg, #4c1d95 0%, #5b21b6 35%, #7c3aed 70%, #8b5cf6 100%);
}
@media (min-width: 900px) {
    .mch-hero {
        grid-template-columns: 1.1fr 0.9fr;
        gap: 40px;
        padding: 56px 48px;
    }
}
.mch-hero__kicker {
    display: inline-block;
    margin: 0 0 12px;
    padding: 4px 12px;
    border-radius: 6px;
    font-size: 0.75rem;
    font-weight: 700;
    letter-spacing: 0.06em;
    color: #ddd6fe;
    background: rgba(167, 139, 250, 0.15);
    border: 1px solid rgba(167, 139, 250, 0.35);
}
.mch-hero h1 {
    margin: 0 0 16px;
    font-size: clamp(1.5rem, 3.5vw, 2.125rem);
    font-weight: 800;
    line-height: 1.35;
}
.mch-hero > .mch-hero__copy > p {
    margin: 0 0 20px;
    font-size: 0.9375rem;
    line-height: 1.85;
    color: rgba(255, 255, 255, 0.9);
}
.mch-hero__tags {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-bottom: 24px;
}
.mch-hero__tags span {
    padding: 6px 14px;
    border-radius: 6px;
    border: 1px solid rgba(221, 214, 254, 0.45);
    background: rgba(255, 255, 255, 0.08);
    font-size: 0.8125rem;
    color: #ede9fe;
}
.mch-hero__actions {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
}
.mch-hero__btn {
    display: inline-block;
    padding: 12px 24px;
    border-radius: 999px;
    font-size: 0.875rem;
    font-weight: 600;
    text-decoration: none !important;
    transition: transform 0.2s, box-shadow 0.2s;
}
.mch-hero__btn--primary {
    background: linear-gradient(135deg, #c4b5fd, #a78bfa);
    color: #4c1d95 !important;
    box-shadow: 0 8px 24px rgba(124, 58, 237, 0.35);
}
.mch-hero__btn--ghost {
    border: 1px solid rgba(255, 255, 255, 0.45);
    color: #fff !important;
    background: transparent;
}
.mch-hero__visual {
    position: relative;
    width: 100%;
    max-width: 480px;
    min-height: 0;
    margin: 0 auto;
    padding: 10px;
    border-radius: 14px;
    background: rgba(255, 255, 255, 0.08);
    border: 1px solid rgba(255, 255, 255, 0.15);
}
.mch-hero__photo {
    display: block;
    width: 100%;
    height: auto;
    border-radius: 10px;
    box-shadow: 0 18px 44px rgba(0, 0, 0, 0.22);
}
.mch-hero__visual .mock-phone {
    position: absolute;
    right: 8%;
    bottom: 12px;
    width: 110px;
    transform: rotate(4deg);
    box-shadow: 0 16px 40px rgba(0, 0, 0, 0.25);
}

/* Stats strip */
.mch-stats {
    padding: 28px 0;
    background: var(--mch-surface);
    border-bottom: 1px solid var(--mch-border);
}
.mch-stats__grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
    text-align: center;
}
@media (min-width: 640px) {
    .mch-stats__grid { grid-template-columns: repeat(4, 1fr); }
}
.mch-stats__item strong {
    display: block;
    font-size: 1.5rem;
    font-weight: 800;
    color: var(--mch-accent);
    line-height: 1.2;
}
.mch-stats__item span {
    font-size: 0.8125rem;
    color: var(--mch-muted);
}

/* Section head */
.mch-section-head {
    text-align: center;
    margin-bottom: 40px;
}
.mch-section-head h2 {
    margin: 0 0 14px;
    font-size: clamp(1.35rem, 3vw, 1.75rem);
    font-weight: 800;
    color: var(--mch-text);
}
.mch-section-head p {
    margin: 0 auto;
    max-width: 52em;
    font-size: 0.9375rem;
    line-height: 1.85;
    color: var(--mch-muted);
}
.mch-section-head a {
    color: var(--mch-accent-dark);
    font-weight: 600;
}

/* Hub / modes */
.mch-hub {
    padding: 48px 0 64px;
    background: var(--mch-bg);
}
.mch-hub__modes {
    display: grid;
    gap: 16px;
    margin-bottom: 32px;
}
@media (min-width: 640px) {
    .mch-hub__modes { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1100px) {
    .mch-hub__modes { grid-template-columns: repeat(4, 1fr); }
}
.mch-mode {
    display: flex;
    gap: 16px;
    align-items: flex-start;
    padding: 24px 20px;
    border-radius: var(--mch-radius);
    background: var(--mch-surface);
    border: 1px solid var(--mch-border);
    box-shadow: 0 2px 12px rgba(15, 23, 42, 0.04);
    transition: transform 0.22s, box-shadow 0.22s, border-color 0.22s;
}
.mch-mode:hover {
    transform: translateY(-3px);
    border-color: #ddd6fe;
    box-shadow: 0 12px 32px rgba(124, 58, 237, 0.12);
}
.mch-mode__icon {
    flex-shrink: 0;
    width: 48px;
    height: 48px;
    clip-path: polygon(25% 6%, 75% 6%, 100% 50%, 75% 94%, 25% 94%, 0 50%);
    background: linear-gradient(145deg, #c4b5fd, #7c3aed);
    color: #fff;
    display: inline-flex;
    align-items: center;
    justify-content: center;
}
.mch-mode__icon svg { width: 22px; height: 22px; }
.mch-mode h3 {
    margin: 0 0 10px;
    font-size: 1.0625rem;
    font-weight: 700;
}
.mch-mode p {
    margin: 0;
    font-size: 0.8125rem;
    line-height: 1.75;
    color: var(--mch-muted);
}

/* Showcase panel */
.mch-panel {
    border-radius: var(--mch-radius);
    overflow: hidden;
    box-shadow: var(--mch-shadow);
    border: 1px solid rgba(15, 23, 42, 0.06);
    background: var(--mch-surface);
}
.mch-showcase {
    padding: 40px 28px;
}
@media (min-width: 900px) {
    .mch-showcase {
        display: grid;
        grid-template-columns: 1fr 1.1fr;
        gap: 48px;
        align-items: center;
        padding: 48px;
    }
}
.mch-showcase__media {
    min-height: 220px;
    border-radius: 12px;
    background: linear-gradient(145deg, #f5f3ff, #ede9fe);
    border: 1px solid #ddd6fe;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 24px;
}
.mch-showcase__kicker {
    display: inline-block;
    margin-bottom: 10px;
    font-size: 0.75rem;
    font-weight: 700;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--mch-accent-dark);
}
.mch-showcase__body h3 {
    margin: 0 0 14px;
    font-size: clamp(1.25rem, 2.5vw, 1.5rem);
    font-weight: 800;
}
.mch-showcase__body > p {
    margin: 0 0 20px;
    font-size: 0.9375rem;
    line-height: 1.85;
    color: var(--mch-muted);
}
.mch-showcase__points {
    margin: 0 0 20px;
    padding: 0;
    list-style: none;
}
.mch-showcase__points li {
    position: relative;
    margin: 0 0 10px;
    padding-left: 18px;
    font-size: 0.875rem;
    line-height: 1.7;
    color: #475569;
}
.mch-showcase__points li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 0.55em;
    width: 6px;
    height: 6px;
    border-radius: 50%;
    background: var(--mch-accent);
}
.mch-showcase__chips {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}
.mch-chip {
    padding: 5px 12px;
    border-radius: 999px;
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--mch-accent-deep);
    background: var(--mch-accent-soft);
    border: 1px solid #ddd6fe;
}

/* Steps (首页风格) */
.mch-steps-section {
    padding: 64px 0 72px;
    background: var(--mch-surface);
    border-top: 1px solid var(--mch-border);
}
.merchant-page .home-steps__num {
    background: linear-gradient(135deg, #8b5cf6, #7c3aed);
    box-shadow: 0 4px 16px rgba(124, 58, 237, 0.35);
}
.merchant-page .home-steps__list::before {
    background: linear-gradient(180deg, #ddd6fe, #c4b5fd);
}
.merchant-page .home-steps__cta {
    background: linear-gradient(135deg, #7c3aed, #6d28d9);
    box-shadow: 0 8px 28px rgba(124, 58, 237, 0.35);
}

/* Industries grid override */
.mch-industries {
    padding: 64px 0 72px;
    background: linear-gradient(180deg, var(--mch-accent-soft) 0%, var(--mch-bg) 100%);
}
.mch-industries__foot {
    margin-top: 32px;
    text-align: center;
    font-size: 0.875rem;
    color: var(--mch-muted);
}
.mch-industries__foot a {
    color: var(--mch-accent-dark);
    font-weight: 600;
}

/* Scope split */
.mch-scope {
    padding: 64px 0 72px;
    background: var(--mch-bg);
}
.mch-scope__grid {
    display: grid;
    gap: 24px;
}
@media (min-width: 768px) {
    .mch-scope__grid { grid-template-columns: 1fr 1fr; }
}
.mch-scope__card {
    padding: 28px 24px;
    border-radius: var(--mch-radius);
    background: var(--mch-surface);
    border: 1px solid var(--mch-border);
    box-shadow: 0 4px 20px rgba(15, 23, 42, 0.04);
}
.mch-scope__card--self {
    border-top: 4px solid var(--mch-accent);
}
.mch-scope__card--platform {
    border-top: 4px solid #2563eb;
    background: linear-gradient(145deg, #eff6ff, #fff);
}
.mch-scope__card h3 {
    margin: 0 0 12px;
    font-size: 1.0625rem;
    font-weight: 700;
}
.mch-scope__card p {
    margin: 0 0 16px;
    font-size: 0.875rem;
    line-height: 1.85;
    color: var(--mch-muted);
}
.mch-scope__card ul {
    margin: 0;
    padding: 0 0 0 18px;
    font-size: 0.8125rem;
    line-height: 1.8;
    color: #475569;
}
.mch-scope__link {
    display: inline-block;
    margin-top: 12px;
    font-size: 0.875rem;
    font-weight: 600;
    color: #2563eb !important;
}

/* Dual end */
.mch-dual {
    padding: 64px 0 72px;
    background: var(--mch-surface);
    border-top: 1px solid var(--mch-border);
}
.mch-dual__grid {
    display: grid;
    gap: 24px;
}
@media (min-width: 768px) {
    .mch-dual__grid { grid-template-columns: 1fr 1fr; }
}
.mch-dual__card {
    border-radius: var(--mch-radius);
    overflow: hidden;
    border: 1px solid var(--mch-border);
    box-shadow: 0 4px 20px rgba(15, 23, 42, 0.04);
}
.mch-dual__head {
    padding: 14px 20px;
    font-size: 0.875rem;
    font-weight: 700;
}
.mch-dual__head--mp {
    background: linear-gradient(135deg, #ede9fe, #f5f3ff);
    color: var(--mch-accent-deep);
}
.mch-dual__head--adm {
    background: linear-gradient(135deg, #f5f3ff, #fff);
    color: var(--mch-accent-dark);
    border-bottom: 1px solid #ede9fe;
}
.mch-dual__list {
    margin: 0;
    padding: 20px 24px;
    list-style: none;
}
.mch-dual__list li {
    margin: 0 0 14px;
    font-size: 0.875rem;
    line-height: 1.75;
    color: var(--mch-muted);
}
.mch-dual__list li:last-child { margin-bottom: 0; }
.mch-dual__list strong {
    display: block;
    color: var(--mch-text);
    font-weight: 700;
    margin-bottom: 2px;
}

/* Dashboard */
.mch-dashboard {
    padding: 64px 0 72px;
    background: linear-gradient(180deg, var(--mch-accent-soft) 0%, var(--mch-bg) 100%);
}
.mch-dash-grid {
    display: grid;
    gap: 20px;
}
@media (min-width: 640px) {
    .mch-dash-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1024px) {
    .mch-dash-grid { grid-template-columns: repeat(4, 1fr); }
}
.mch-dash-card {
    padding: 24px 20px;
    border-radius: 12px;
    background: var(--mch-surface);
    border: 1px solid var(--mch-border);
    border-left: 4px solid var(--mch-accent);
    box-shadow: 0 4px 16px rgba(15, 23, 42, 0.04);
    transition: transform 0.2s, box-shadow 0.2s;
}
.mch-dash-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 10px 28px rgba(124, 58, 237, 0.1);
}
.mch-dash-card__tag {
    display: inline-block;
    margin-bottom: 8px;
    padding: 2px 8px;
    border-radius: 4px;
    font-size: 0.6875rem;
    font-weight: 700;
    color: var(--mch-accent-dark);
    background: var(--mch-accent-soft);
}
.mch-dash-card h3 {
    margin: 0 0 6px;
    font-size: 1rem;
    font-weight: 700;
}
.mch-dash-card__hl {
    margin: 0 0 10px;
    font-size: 0.8125rem;
    font-weight: 600;
    color: var(--mch-accent);
}
.mch-dash-card p:last-child {
    margin: 0;
    font-size: 0.8125rem;
    line-height: 1.75;
    color: var(--mch-muted);
}

/* Compare */
.mch-compare {
    padding: 64px 0 72px;
    background: var(--mch-surface);
}
.mch-compare .table-wrap {
    margin-bottom: 32px;
}
.mch-compare .role-merchant { color: var(--mch-accent-dark); font-weight: 600; }
.mch-compare .role-platform { color: #2563eb; font-weight: 600; }

/* Flow diagram */
.mch-flow {
    margin-top: 32px;
    padding: 28px 24px;
    border-radius: 12px;
    text-align: center;
    font-size: 0.875rem;
    line-height: 2;
    color: #4c1d95;
    background: linear-gradient(135deg, #f5f3ff, #fff);
    border: 1px solid #ddd6fe;
}

/* CTA */
.mch-cta {
    padding: 48px 32px;
    border-radius: var(--mch-radius);
    text-align: center;
    color: #fff;
    background: linear-gradient(135deg, #5b21b6, #7c3aed);
    box-shadow: 0 16px 48px rgba(124, 58, 237, 0.3);
}
.mch-cta h3 {
    margin: 0 0 8px;
    font-size: 1.25rem;
    font-weight: 800;
}
.mch-cta > p {
    margin: 0 0 24px;
    font-size: 0.875rem;
    opacity: 0.9;
}
.mch-cta__links {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    justify-content: center;
}
.mch-cta__links a {
    display: inline-block;
    padding: 10px 22px;
    border-radius: 999px;
    font-size: 0.875rem;
    font-weight: 600;
    text-decoration: none !important;
    background: #fff;
    color: var(--mch-accent-deep) !important;
    transition: transform 0.2s;
}
.mch-cta__links a:hover { transform: translateY(-2px); }
.mch-cta__links a.mch-cta__link--ghost {
    background: transparent;
    color: #fff !important;
    border: 1px solid rgba(255, 255, 255, 0.5);
}

/* 行业插件 · 能力对照 */
.mch-section-head--sub {
    margin-top: 48px;
    margin-bottom: 28px;
    text-align: left;
    max-width: none;
}
.mch-section-head--sub h2 {
    font-size: clamp(1.2rem, 2.5vw, 1.5rem);
}
.local-cap-card--ind {
    display: flex;
    flex-direction: column;
}
.mch-ind-pills {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin: 0 0 4px;
}
.mch-ind-pill {
    display: inline-block;
    padding: 5px 11px;
    border-radius: 999px;
    font-size: 0.6875rem;
    font-weight: 600;
    text-decoration: none !important;
    border: 1px solid transparent;
    transition: transform 0.2s, box-shadow 0.2s;
}
.mch-ind-pill:hover {
    transform: translateY(-1px);
    box-shadow: 0 4px 12px rgba(15, 23, 42, 0.1);
}
.mch-ind-pill--retail { color: #6d28d9; background: #f5f3ff; border-color: #ddd6fe; }
.mch-ind-pill--hk { color: #047857; background: #ecfdf5; border-color: #a7f3d0; }
.mch-ind-pill--food { color: #c2410c; background: #ffedd5; border-color: #fed7aa; }
.mch-ind-pill--room { color: #92400e; background: #fef3c7; border-color: #fde68a; }
.mch-ind-pill--scenic { color: #0369a1; background: #f0f9ff; border-color: #bae6fd; }
.mch-ind-pill--hotel { color: #be185d; background: #fdf2f8; border-color: #fbcfe8; }
.mch-ind-pill--event { color: #4338ca; background: #eef2ff; border-color: #c7d2fe; }
.mch-ind-pill--group { color: #15803d; background: #f0fdf4; border-color: #bbf7d0; }

.mch-ind-modules {
    margin-top: 48px;
    padding-top: 40px;
    border-top: 1px solid var(--mch-border);
}
.mch-ind-modules__table-wrap {
    border-radius: 14px;
    overflow: hidden;
    border: 1px solid var(--mch-border);
    box-shadow: 0 8px 28px rgba(15, 23, 42, 0.05);
    background: #fff;
}
.mch-ind-modules__table-wrap .feature-table {
    margin: 0;
}
.mch-ind-modules__table-wrap .feature-table th {
    background: linear-gradient(180deg, #faf5ff, #f5f3ff);
    font-size: 0.8125rem;
    color: #475569;
}
.mch-ind-modules__table-wrap .feature-table td {
    font-size: 0.8125rem;
    vertical-align: top;
}
.mch-ind-modules__table-wrap .fn-name {
    font-weight: 700;
    color: var(--mch-text);
}
.mch-ind-modules__table-wrap a {
    color: var(--mch-accent-dark);
    font-weight: 600;
    text-decoration: none;
}
.mch-ind-modules__table-wrap a:hover {
    text-decoration: underline;
}

.mch-mod-cards {
    display: grid;
    gap: 14px;
    margin-top: 28px;
}
@media (min-width: 768px) {
    .mch-mod-cards { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1024px) {
    .mch-mod-cards { grid-template-columns: repeat(4, 1fr); }
}
.mch-mod-card {
    padding: 18px 16px;
    border-radius: 12px;
    background: #fff;
    border: 1px solid var(--mch-border);
    transition: border-color 0.2s, box-shadow 0.2s;
}
.mch-mod-card:hover {
    border-color: #ddd6fe;
    box-shadow: 0 8px 24px rgba(124, 58, 237, 0.08);
}
.mch-mod-card__type {
    display: inline-block;
    margin-bottom: 8px;
    padding: 2px 8px;
    border-radius: 4px;
    font-size: 0.625rem;
    font-weight: 700;
    letter-spacing: 0.04em;
    text-transform: uppercase;
}
.mch-mod-card__type--trade { color: #6d28d9; background: #f5f3ff; }
.mch-mod-card__type--service { color: #047857; background: #ecfdf5; }
.mch-mod-card__type--book { color: #0369a1; background: #f0f9ff; }
.mch-mod-card__type--event { color: #c2410c; background: #ffedd5; }
.mch-mod-card h4 {
    margin: 0 0 6px;
    font-size: 0.875rem;
    font-weight: 700;
    color: var(--mch-text);
}
.mch-mod-card p {
    margin: 0 0 8px;
    font-size: 0.75rem;
    line-height: 1.65;
    color: var(--mch-muted);
}
.mch-mod-card a {
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--mch-accent-dark);
    text-decoration: none;
}
.mch-mod-card a:hover { text-decoration: underline; }

/* ERP 仓储 */
.mch-erp {
    padding: 64px 0 72px;
    background: linear-gradient(180deg, #fff 0%, var(--mch-accent-soft) 100%);
    border-top: 1px solid var(--mch-border);
}
.mch-erp__grid {
    display: grid;
    gap: 16px;
    margin-bottom: 32px;
}
@media (min-width: 640px) {
    .mch-erp__grid { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1100px) {
    .mch-erp__grid { grid-template-columns: repeat(4, 1fr); }
}
.mch-erp__card {
    padding: 22px 18px;
    border-radius: var(--mch-radius);
    background: var(--mch-surface);
    border: 1px solid var(--mch-border);
    box-shadow: 0 2px 12px rgba(15, 23, 42, 0.04);
    transition: transform 0.22s, box-shadow 0.22s, border-color 0.22s;
}
.mch-erp__card:hover {
    transform: translateY(-2px);
    border-color: #ddd6fe;
    box-shadow: 0 10px 28px rgba(124, 58, 237, 0.1);
}
.mch-erp__icon {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 40px;
    height: 40px;
    margin-bottom: 12px;
    border-radius: 10px;
    color: var(--mch-accent-deep);
    background: var(--mch-accent-soft);
    border: 1px solid #ddd6fe;
}
.mch-erp__icon svg { width: 20px; height: 20px; }
.mch-erp__card h3 {
    margin: 0 0 8px;
    font-size: 0.9375rem;
    font-weight: 700;
}
.mch-erp__card p {
    margin: 0;
    font-size: 0.8125rem;
    line-height: 1.7;
    color: var(--mch-muted);
}
.mch-erp__card code {
    font-size: 0.75em;
    padding: 1px 5px;
    border-radius: 4px;
    background: #f1f5f9;
    color: #475569;
}

/* 自营经营案例横屏滚动 */
.mch-platform-scroll {
    padding: 48px 0 56px;
    background: var(--mch-bg);
    border-top: 1px solid var(--mch-border);
}
.mch-platform-scroll .mch-section-head {
    margin-bottom: 28px;
}
.mch-platform-scroll__track {
    display: flex;
    gap: 18px;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    -webkit-overflow-scrolling: touch;
    padding: 4px 4px 12px;
    scrollbar-width: thin;
}
.mch-platform-scroll__track::-webkit-scrollbar {
    height: 6px;
}
.mch-platform-scroll__track::-webkit-scrollbar-thumb {
    background: #c4b5fd;
    border-radius: 999px;
}
.mch-platform-scroll__card {
    flex: 0 0 auto;
    width: min(400px, 80vw);
    scroll-snap-align: start;
    border-radius: 14px;
    border: 1px solid var(--mch-border);
    background: #fff;
    box-shadow: 0 8px 24px rgba(91, 33, 182, 0.08);
    overflow: hidden;
    transition: transform 0.22s, box-shadow 0.22s, border-color 0.22s;
}
.mch-platform-scroll__card:hover {
    transform: translateY(-2px);
    border-color: #ddd6fe;
    box-shadow: 0 14px 36px rgba(124, 58, 237, 0.14);
}
.mch-platform-scroll__figure {
    margin: 0;
    height: 260px;
    display: flex;
    align-items: center;
    justify-content: center;
    overflow: hidden;
    background: #fff;
}
.mch-platform-scroll__figure--retail,
.mch-platform-scroll__figure--store {
    background: linear-gradient(145deg, #f5f3ff 0%, #ede9fe 100%);
}
.mch-platform-scroll__figure--food {
    background: linear-gradient(145deg, #fff7ed 0%, #ffedd5 100%);
}
.mch-platform-scroll__figure--fresh {
    background: linear-gradient(145deg, #ecfdf5 0%, #d1fae5 100%);
}
.mch-platform-scroll__figure--service {
    background: linear-gradient(145deg, #ecfdf5 0%, #d1fae5 100%);
}
.mch-platform-scroll__figure--group {
    background: linear-gradient(145deg, #eff6ff 0%, #dbeafe 100%);
}
.mch-platform-scroll__figure--supermarket {
    background: linear-gradient(145deg, #fef3c7 0%, #ffedd5 100%);
}
.mch-platform-scroll__figure img {
    display: block;
    width: auto;
    max-width: min(320px, 92%);
    max-height: 240px;
    height: auto;
    object-fit: contain;
    object-position: center;
}
.mch-platform-scroll__body {
    padding: 14px 16px 16px;
}
.mch-platform-scroll__tag {
    display: inline-block;
    margin-bottom: 6px;
    padding: 3px 10px;
    border-radius: 999px;
    font-size: 0.625rem;
    font-weight: 700;
    letter-spacing: 0.04em;
    text-transform: uppercase;
    color: var(--mch-accent-deep);
    background: var(--mch-accent-soft);
}
.mch-platform-scroll__tag--food {
    color: #c2410c;
    background: #ffedd5;
}
.mch-platform-scroll__tag--fresh {
    color: #047857;
    background: #ecfdf5;
}
.mch-platform-scroll__tag--group {
    color: #1d4ed8;
    background: #eff6ff;
}
.mch-platform-scroll__tag--supermarket {
    color: #b45309;
    background: #fef3c7;
}
.mch-platform-scroll__tag--service {
    color: #047857;
    background: #ecfdf5;
}
.mch-platform-scroll__body h3 {
    margin: 0 0 7px;
    font-size: 1.025rem;
    color: var(--mch-text);
}
.mch-platform-scroll__body p {
    margin: 0 0 8px;
    font-size: 0.8125rem;
    line-height: 1.6;
    color: var(--mch-muted);
}
.mch-platform-scroll__link {
    display: inline-block;
    font-size: 0.75rem;
    font-weight: 600;
    color: var(--mch-accent-dark);
    text-decoration: none;
}
.mch-platform-scroll__link:hover {
    text-decoration: underline;
}
@media (min-width: 960px) {
    .mch-platform-scroll__card {
        width: min(440px, 34vw);
    }
    .mch-platform-scroll__figure {
        height: 280px;
    }
    .mch-platform-scroll__figure img {
        max-height: 260px;
    }
}

/* 零售电商 · 从 retail.html 引入的区块微调 */
.mch-retail-scenes {
    padding-top: 48px;
    padding-bottom: 56px;
}
.mch-retail-cap {
    padding-top: 56px;
    padding-bottom: 64px;
}
.mch-retail-cap__foot {
    margin-top: 24px;
    text-align: center;
    font-size: 0.875rem;
}
.mch-retail-cap__foot a {
    color: var(--mch-accent-dark);
    font-weight: 600;
    text-decoration: none;
}
.mch-retail-cap__foot a:hover {
    text-decoration: underline;
}
.mch-retail-marketing {
    padding-bottom: 64px;
}
.mch-retail-chain {
    padding: 64px 0 72px;
}
.merchant-page .home-scene-chip--mall {
    cursor: default;
    background: linear-gradient(145deg, #f5f3ff, #ede9fe);
    border-color: #ddd6fe;
}
.merchant-page .home-scene-chip--mall .home-scene-chip__icon {
    background: linear-gradient(145deg, #a78bfa, #7c3aed);
}

.mch-showcase--erp {
    margin-top: 8px;
}
@media (min-width: 900px) {
    .mch-showcase--erp {
        grid-template-columns: 1.05fr 0.95fr;
    }
}
.mch-showcase__media--photo {
    background: linear-gradient(145deg, #f5f3ff, #ede9fe);
    padding: 16px;
}
.mch-showcase__photo {
    display: block;
    width: 100%;
    max-width: min(380px, 100%);
    height: auto;
    margin: 0 auto;
    border-radius: 10px;
    box-shadow: 0 12px 32px rgba(91, 33, 182, 0.12);
}
.mch-erp__actions {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 4px;
}
.mch-erp__btn {
    padding: 10px 20px;
    font-size: 0.8125rem;
}
.mch-erp__btn--ghost {
    border: 1px solid #ddd6fe !important;
    color: var(--mch-accent-deep) !important;
    background: #fff !important;
}
.mch-erp__flow {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: center;
    gap: 8px 12px;
    margin-top: 28px;
    padding: 14px 18px;
    border-radius: 12px;
    background: rgba(255, 255, 255, 0.72);
    border: 1px dashed #c4b5fd;
    font-size: 0.8125rem;
    color: #475569;
}
.mch-erp__flow-item {
    padding: 4px 12px;
    border-radius: 999px;
    font-weight: 600;
    color: var(--mch-accent-deep);
    background: var(--mch-accent-soft);
}
.mch-erp__flow-arrow {
    color: #a78bfa;
    font-weight: 700;
}
.mch-erp__flow-sep {
    color: #cbd5e1;
}

/* merchant.html 区块节奏 · 收紧相邻段落间隙 */
.merchant-page .mch-lead {
    padding-bottom: 0;
}
.merchant-page .section,
.merchant-page .home-newretail,
.merchant-page .home-chain,
.merchant-page .rtl-cap-matrix,
.merchant-page .rtl-nr-diy,
.merchant-page .mch-erp,
.merchant-page .mch-industries,
.merchant-page .mch-hub,
.merchant-page .retail-community-wrap .retail-community-bridge,
.merchant-page .cmt-dual-hub,
.merchant-page .cmt-dual-end,
.merchant-page .cmt-cap-matrix,
.merchant-page .cmt-deep,
.merchant-page .cmt-features,
.merchant-page .cmt-synergy {
    padding-top: 48px;
    padding-bottom: 48px;
}
.merchant-page .home-newretail + .home-chain.mch-retail-chain,
.merchant-page .home-chain.mch-retail-chain + .rtl-cap-matrix,
.merchant-page .rtl-cap-matrix + .rtl-nr-diy,
.merchant-page .rtl-nr-diy + .mch-erp,
.merchant-page .mch-erp + .mch-industries,
.merchant-page .mch-industries + .mch-hub,
.merchant-page .retail-community-bridge + .cmt-dual-hub,
.merchant-page .cmt-dual-hub + .cmt-dual-end {
    padding-top: 32px;
}
.merchant-page .home-chain.mch-retail-chain,
.merchant-page .mch-retail-cap,
.merchant-page .mch-retail-scenes,
.merchant-page .mch-retail-marketing,
.merchant-page .mch-retail-chain {
    padding-top: 48px;
    padding-bottom: 48px;
}
.merchant-page .mch-retail-cap__foot {
    margin-top: 20px;
}
.merchant-page .local-diamond-section {
    margin-bottom: 0;
}
.merchant-page .cmt-dual-hub__intro {
    margin-bottom: 28px;
}
.merchant-page .cmt-hub-stack {
    gap: 20px;
}
.merchant-page .cmt-panel--showcase {
    padding: 32px 24px;
}
@media (min-width: 900px) {
    .merchant-page .cmt-panel--showcase {
        gap: 36px;
        padding: 36px 40px;
    }
}
.merchant-page .cmt-showcase__media--photo {
    min-height: auto;
    padding: 10px;
    background: linear-gradient(145deg, #ecfdf5, #d1fae5);
    border: 1px solid #a7f3d0;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
}
.merchant-page .cmt-showcase__photo {
    display: block;
    width: 100%;
    max-width: min(440px, 100%);
    height: auto;
    margin: 0 auto;
    border-radius: 10px;
    box-shadow: 0 12px 32px rgba(16, 185, 129, 0.18);
}
.merchant-page .cmt-order-flow {
    padding: 32px 24px 36px;
}
@media (min-width: 900px) {
    .merchant-page .cmt-order-flow {
        padding: 36px 40px 40px;
    }
}
.merchant-page .cmt-order-flow__head {
    margin-bottom: 20px;
}
.merchant-page .rtl-nr-diy__inner {
    display: grid;
    gap: 24px;
    align-items: center;
}
@media (min-width: 900px) {
    .merchant-page .rtl-nr-diy__inner {
        grid-template-columns: 1fr 1fr;
        gap: 32px;
        text-align: left;
    }
    .merchant-page .rtl-nr-diy__copy {
        text-align: left;
    }
}
.merchant-page .rtl-nr-diy__visual--photo {
    justify-content: center;
}
.merchant-page .mch-showcase--erp {
    margin-top: 0;
}

/* 配图展示：多商户 / 营销 */
.merchant-page .mch-vis-section {
    padding-top: 48px;
    padding-bottom: 48px;
}
.merchant-page .home-newretail + .mch-vis-section {
    padding-top: 32px;
}
.merchant-page .mch-vis-section .vis-gallery {
    gap: 28px;
}
.merchant-page .mch-vis-section .mch-section-head {
    margin-bottom: 28px;
}
.merchant-page .mch-marketing-vis {
    background: linear-gradient(180deg, #faf5ff 0%, #fff 100%);
    border-top: 1px solid var(--mch-border);
}
.merchant-page .mch-marketing-chips {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    margin-bottom: 16px;
}
.merchant-page .mch-marketing-vis .vis-showcase__actions {
    margin-top: 4px;
}
.merchant-page .rtl-cap-matrix + .mch-marketing-vis {
    padding-top: 32px;
}

@media (max-width: 767px) {
    .merchant-page .section,
    .merchant-page .home-newretail,
    .merchant-page .home-chain,
    .merchant-page .rtl-cap-matrix,
    .merchant-page .rtl-nr-diy,
    .merchant-page .cmt-dual-hub,
    .merchant-page .cmt-dual-end {
        padding-top: 36px;
        padding-bottom: 36px;
    }
    .mch-hub,
    .mch-steps-section,
    .mch-industries,
    .mch-erp,
    .mch-platform-scroll,
    .mch-scope,
    .mch-dual,
    .mch-dashboard,
    .mch-compare { padding: 40px 0; }
    .mch-hero { padding: 40px 24px; }
    .mch-hero__visual .mock-phone { width: 96px; }
}